Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

This week's album is Evagoras Mandrides Photography of the UK. This is a traditional Greek wedding, something Evagoras is very familiar with. His clients often take part in the standard, pre-wedding preparations at their homes, then have a Greek Orthodox church service followed by an evening full of dancing — and further traditions too many to list! According to 'Greek Wedding Traditions', it's traditional for family members to tie a red scarf, as a blessing, around the bride and groom's waists. "When the bride is dressed and ready, her parents, grandparents and other To View More >>

Premium Boxes, Studio Boxes, Print Boxes — what are the differences? Premium Boxes (for matted prints)     Premium Boxes are available in two sizes, 10x8 and 14x11. They're made with a beautiful split-lid design, fastened with a hidden magnetic catch. They have a narrow white ribbed ribbon to help in lifting out the matted prints. They accept up to 25 mats, or 20 if you request the optional USB flashdrive insert (flashdrive not included). We supply premium Boxes printed and fully assembled, ready for your clients, To View More >>

Recently we worked with Ebonnie Louise Photography  to set up her website, and we had so much fun we thought we’d share it with you. We worked with her under our Turbostart service, which helps photographers with their Workspace websites.  Ebonnie had worked with Olivia Lord Design to create her brand identity, so she came to us with a strong brand, and brand message, which was great, for two reasons. First, we knew exactly what she was after, which made her the ideal customer. And second, Turbostart is not about design and branding, but the technical stuff — setting To View More >>

As told to Cate Scaglione - Life As Fine Art Thanks to the digital revolution our culture is by far the most photographed generation in history. Without planning or purpose, people now take pictures simply to share them on a global scale. Sociologists are enjoying a field day over the reasons why, but certainly with Facebook, Instagram, Twitter, Tumblr we have so many ways to broadcast intimate moments with family, friends, pets and our last meal. Which means professional photography is becoming less relevant and less profitable, right? Or is it? The anti-selfie When a client hires a highly To View More >>

Nothing beats a soulful beach wedding. They are intimate, natural and the choice of location is usually a place of special  significance. Holly and Noel’s wedding was exactly that. Their wedding day was full of natural beauty, and the Australian landscapes are just divine! The team from Luke Simon Photography caught it all on camera and what a beautiful job they have done. The Queensberry Design team designed this gorgeous 10x10 Flushmount Album. See it in all its glory below... A Translucent title page is the perfect start to any album. The little surfing village To View More >>

Nichola and Sunhong wed at the Hermitage Hill in Wellington, rural New South Wales, Australia. It was a warm, intimate wedding with a distinctive 1920's vintage feel. Sheer Image Photography photographed their special day and has designed this lovely album for them. Nichola and Sunhong have chosen Tintoretto for their page stock - a textured, art stock that compliments their images perfectly. About the dress: "I think it had been sold to the vintage seller by a man and the dress had been his mother's wedding dress. The fabric was so delicate that it couldn't be dry cleaned and I To View More >>

What if you could make a bride-to-be's site a core part of her event planning? In my last post I explained how you could publish a Workspace client website in just a few minutes, but you can add far more impact with some optional extras that take just a few minutes more... Imagine it's months before the wedding and you've done an engagement shoot. You upload the images and create a new site for the couple as I described last time, but with two optional features added: 1. An event details page, with the wedding date, location and other details. 2. A gift registry. Imagine! Instead of buying the To View More >>

1. Tell us a little about yourself, your photography business and what you do! I have a Bachelor of Design in Graphic Design. I did a bit of film photography in my last year of University, but it wasn't until I got a job working for the University of Auckland as a public relations photographer that I started to learn the craft of photography. It was there that I learnt about manual settings, studio lighting, editing etc. I photographed hundreds of events and people for the University. I learned how to interact with people when taking their photo, and how to get great photo-journalist shots. I To View More >>